Honoring Our Roots. Continuing Our Legacy. 

This evolution isn’t about leaving anything behind. It’s about naming what has always been true – a commitment to craftsmanship, integrity, and homes built with heart – and aligning it with where the company has grown.

The name may be new, but the foundation remains unchanged. Same craftsmanship. Same integrity. A name that reflects who we’ve become.

Why the Change?

Over the years, the homes we build – and the way we build them – have evolved. Each project has become more tailored, more personal, and more reflective of the people who will live there.

“Our product has evolved to be more custom in nature to best satisfy our clients, and we want to showcase this in our company name,” says Greg Wallace, son of founder Richard Wallace. “It’s a more accurate representation of our products, our brands, and the direction I want to take the company.”

Wallace Custom Homes speaks clearly to what we do today: designing and building thoughtful, one-of-a-kind coastal homes that balance beauty, function, and longevity.

A Legacy, Carried Forward

Family has always been at the heart of this company, and that continues as Greg Wallace takes on expanded leadership in day-to-day operations. His hands-on approach reflects the same values that shaped the business from the beginning.

Richard Wallace remains deeply involved as a guiding voice for the brand, ensuring the principles that built the company continue to lead it forward.

“By keeping the Wallace name in the rebrand, we’re honoring our family tradition of doing the right thing well,” Richard shares. “The new name is simple – it reflects exactly what we do, which is building exceptional custom homes.”

What Sets Wallace Custom Homes Apart

Wallace Custom Homes specializes in coastal residences designed to feel rooted in their surroundings and resilient to coastal conditions. Each home is carefully crafted to complement the landscape, embrace natural light, and stand the test of time.

This approach is guided by The Wallace Way – our signature process built on clarity, respect, craftsmanship, and genuine partnership with homeowners. From modern coastal retreats to classic Carolina cottages, every home is designed with intention, longevity, and heart.

What Clients Can Expect

As the Wallace Custom Homes name rolls out across our branding, communications, and digital platforms, one thing remains constant: how we do business.

There are no operational changes. Projects, contracts, warranties, and trusted partnerships remain exactly as they are.

Clients can continue to expect:

• The same personal, attentive building experience
• The same trusted leadership and project management
• Clear communication, transparency, and craftsmanship at every stage
• A brand that now fully reflects the quality of the homes we build

“Our promise remains the same,” Wallace says. “Our unwavering commitment to quality work at the price we agreed to – no surprises in fit and finish, price, or move-in date.”

Homes With Heart

Wallace Custom Homes isn’t just a new name – it’s a clear expression of who we are and how we build. Homes shaped by experience. Guided by family. Built with care.

We’re proud of where we’ve been, excited about where we’re going, and grateful to continue building along the coast – the Wallace Way.

About Wallace Custom Homes

Wallace Custom Homes is a trusted, family-owned custom home builder serving North Carolina’s southern coast for over 20 years. Formerly known as Richard Wallace Builder, the company’s evolution reflects its growth into a more custom building approach—while maintaining the same commitment to craftsmanship, accountability, and personal client relationships. Guided by its proprietary process, The Wallace Way, Wallace Custom Homes delivers clarity, confidence, and coastal expertise through transparent pricing, clear communication, and meticulous project management. Every home is thoughtfully designed and built to reflect the timeless character, resilience, and lifestyle unique to Coastal Carolina. Learn more at wallacecustomhomes.com.